T-Tok's recommendation mechanism is known to push content to interested users, and the more accurately the system pushes content to the target group after hashtagging. People interested in this topic can also see our videos through hashtags, which greatly increases the exposure of the content. So how to use hashtags correctly, let's understand the mystery behind hashtags.

1. How do I use hashtags on T-Tok?

The advantage of T-Tok's algorithm is that it can locate the content that the user is interested in and randomly push it to the user's FYP page, and hashtags play an important role in this process.

In the selection of hashtags, it is recommended to follow the marketing strategy of "three points niche, seven points popular": out of 10 hashtags, select 3 low-medium frequency tags related to video content and 7 high-frequency popular tags.

The advantage of popular tags is that they come with a large traffic base, the disadvantage is that the competition is fierce, and your video is easily topped. To gain more attention in a narrower niche, use a less competitive low-midrange tag , like Boosted

At the same time, T-Tok trends are usually updated every 5 ~ 7 days, so brands need to keep up with the rhythm to update popular tags. For example, #merrychristmas As a holiday label in December every year, it will skyrocket in popularity, but it doesn't make sense to use it in other months.

Like Instagram, although T-Tok's popular hashtags are good for attracting more views, under the fierce tag competition, "midrange+." High frequency" tagging strategy is still the most effective way to prevent your videos and other videos from falling into Super Smash Bros.

In addition, to avoid using the same set of tags frequently, mechanical tag play may be automatically masked by the T-Tok algorithm.

2. How many T-Tok hashtags should I use?

T-Tok has only 150 characters for video description and tagging each video, and pound signs and spaces already occupy two-thirds of the tag composition, so 1 ~ 5 tags are the most suitable.

If there are not enough characters, you can also use the abbreviated tag

Or add tags to comments. However, the tags of comments may not be blessed by the T-Tok algorithm, so try to add tags to the title.

3. Where to find the right T-Tok hashtag?

T-Tok, as with other platforms Organic search is the best source of hashtag inspiration and can help you research your followers, competitors, and niche influencers. In addition, the following methods can help brands find the right hashtags

Use T-Tok's internal tool platform "Trend Discovery" to find popular hashtags.

Create tags using T-Tok's tag generator "T-Tok hashtags".

Create your brand label, launch a "brand challenge", stimulate users' desire to express, let users spontaneously participate in the short video relay with brainwashing melodies and humorous content, and use brand tags to generate two-way interaction, increase the stickiness of the target audience Brand Challenge related to Eyes, Lips, Face has been a viral event for T-Tok. For example, ELF Cosmetics The #eyeslipsface Challenge attracted millions of people, including stars such as Lizzo, Jessica Alba and Ellen Degeneres.

The #chipotleroyalty challenge by Chipotle, a burrito restaurant, encourages users to recommend what they think they are Chipotle The best wrap recipe. The three winning contestants will each receive $10,000, and their pairings will be used in the restaurant's actual menu.

In recent years, thanks to the incentive mechanism for user-generated content, T-Tok's brand challenge has become much more popular Instagram, through which many brands have gained a pool of potential customers and successfully increased brand awareness. Whether it's for start-ups or established brands, the Brand Challenge is a marketing game worth trying.

Traffic attracted with hashtags doesn't translate into eventual constant traffic, and the key to making active individuals your loyal customers is to build an emotional resonance with users, which is why many brands are stepping up their brand challenges.

However, this article is not the whole story of label marketing. The vortex of socialization is changing rapidly, and it is more important to keep the brand alive and highly sensitive to user needs upgrades.

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